Video Course: The WOW Factor: How to Keep Yourself Ahead of the Competition

Robert Cass

Make your business stand out from the rest by paying attention to the details. Learn best practices from the finest spas that you can incorporate into your everyday business without spending a fortune, from setting up your treatment rooms to what your staff should be saying. Create the WOW factor and keep them coming back for more.

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Robert Cass
Robert Cass, has excelled at various senior management positions throughout the hospitality business and has made spas the focus of his work. Properties he has led have earned numerous awards, including multiple recipients of Canada's 50 Best Managed Private Companies award. Cass was a founder, director, and vice president of Premier Spas of Ontario. As part of his ongoing dedication to wellness Cass became a certified facilitator, yoga instructor, reiki master, and Thai yoga massage practitioner. Cass is the co-founder of Spaformation, a full-service spa consulting firm now serving clients throughout North America and abroad. Cass has travelled North America sharing his knowledge at spa conferences as well as authored numerous articles for publications such as Spa Management Journal, Spa Canada, Day Spa Magazine, and Skin Inc., just to name a few. Learn more at http://spaformation.com/.
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