Video Course: What Clients Never Tell You

Brian Halterman, Cindy Williams

Information from consumer reports and employer surveys can tell us a lot about what clients want and need from massage therapists. However, hearing feedback directly from clients gives us a new perspective. Brian Halterman and Cindy Williams share interesting consumer perspectives and interview clients to get the comments they don't share with their massage therapists. This session asks us to take a hard look at the environments we create for clients, our session plans, client education programs, and other methods we might use to enhance consumer views of massage therapy and improve the marketplace for ourselves and future generations of therapists. 

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Brian Halterman
Brian Halterman has been a massage therapist since 1992 and has served our profession in private practice, athletic clubs, chiropractic offices, as as the Education Program Coordinator for ABMP. Halterman's life before massage involved international travel with a Tibetan lama, service as a Buddhist monk, and a year-long solitary meditation retreat. For a little diversity, he has a bachelor's degree in food science and nutrition and a Kundalini yoga instructor certification.
Cindy Williams

Cindy Williams has been immersed in the massage and bodywork profession since 2000 as a practitioner, school administrator, instructor, curriculum developer, and mentor. She has experienced the challenge and triumph of creatively motivating artful students to embrace science and structure. Her administrative experience allows her to understand the needs of school owners, directors, and instructors. She is a freelance content writer and educational consultant, in addition to maintaining a part-time massage and bodywork practice. Contact her at

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