Video Course: Rekindle Student Enrollment Numbers with the Lifestyle Pitch

Cindy Williams

How well do you know your prospective student pool? How well do you know their habits, tastes, emotions, perceptions, and interests? Lifestyle marketing is a term that describes marketing strategies that match the needs of an individual to products and services that enhance life. Could more emphasis on massage as a lifestyle career rekindle student enrollment numbers? This webinar explores these important questions and more.

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Cindy Williams

Cindy Williams has been immersed in the massage and bodywork profession since 2000 as a practitioner, school administrator, instructor, curriculum developer, and mentor. She has experienced the challenge and triumph of creatively motivating artful students to embrace science and structure. Her administrative experience allows her to understand the needs of school owners, directors, and instructors. She is a freelance content writer and educational consultant, in addition to maintaining a part-time massage and bodywork practice. Contact her at

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