Video Course: The Placebo Effect in Manual Therapy

Brian Fulton

The placebo effect is more than sugar pills—it's a phenomenon that is present in virtually every medical encounter. Join Brian Fulton as he helps you understand this healing phenomenon and, more specifically, how the placebo effect impacts your practice as a massage professional. You’ll be surprised to learn the various factors that affect treatment outcomes, both in a positive and a negative manner, that are completely unrelated to your hands-on skills. And you’ll be introduced to some interesting ethical questions that are raised once you realize your power to control the placebo effect.

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Brian Fulton
Brian Fulton graduated with honors from the Alexandrian Institute's massage therapy program and has been practicing massage therapy in Ontario, Canada, since 1999. In 2007, he began gathering information on the placebo effect that was relevant to manual therapy. This lead to a 2015 book entitled The Placebo Effect in Manual Therapy: Improving Clinical Outcomes in your Practice published by Handspring Publishing. Learn more at
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