Webinar: The Latest in Reducing Attrition: Research and Resources

Anne Williams

Attrition is defined as the reduction in student numbers based on withdrawal from a course of study including transfers or leaves of absence. Often students drop out of massage programs for the wrong reasons and negatively impact themselves and the massage school business. Schools lose thousands of dollars each year because they fail to address attrition issues. Join Anne Williams, ABMP's Director of Education, for a discussion of methods schools can use to reduce student drops and improve retention.

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Anne Williams

Anne Williams is a licensed massage therapist, former esthetician, certified reflexologist, clinical hypnotherapist, registered counselor, aromatherapist, author, and educator. Before joining Associated Bodywork & Massage Professionals (ABMP) as director of education, Anne worked as a school director of education, massage instructor, CE provider, spa consultant, and curriculum specialist. While with ABMP, Anne developed an extensive library of in-person and online resources for professionals, schools, instructors, and students. She published Spa Bodywork: A Guide for Massage Therapists in 2006 and Massage Mastery: From Student to Professional in 2012. Learn more at www.plantspiritlife.com and https://massagemastery.online/.

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