Video Course: Instagram Success: A Complete Guide from Setup to Strategies

Elicia Crook

Instagram is a powerful social media tool for marketing your practice. Are you using it to its fullest potential? Join Elicia Crook to learn how to get started on the platform, strategically plan your posts, design your overall page layout, take a great selfie, utilize stories and reels, and more.  Start using Instagram as a successful tool for client bookings!

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Course Outline
  • Instagram overview
  • Foundation for success
  • Branding and photography
  • #Hashtags
  • Stories
  • Getting clients
  • Analytics
  • Reels
Learning Objectives

Having viewed the online massage therapy CE course, participants will be able to:

  • List the components of an Instagram business bio.
  • Define the term hashtag and list at least two reasons to use them on Instagram.
  • List three examples of different Instagram page layout and design options.
  • Define Instagram stories and list at least two ways to use them for marketing.
  • Define Instagram reels and list at least two ways to use them for marketing.
  • List two ways to use Instagram analytics.
Elicia Crook

Elicia Crook is a business coach and mentor for massage therapists, sharing the tactics she used to create her business success over 16 years. Elicia is a diploma qualified remedial massage therapist, and uses modalities such as Bowen and craniosacral therapy, and has a Cert IV in Workplace Training and Assessment, which she used while teaching massage for several years. Through her career and business experience, Elicia discovered who she needed to be and what is required to run a deeply satisfying massage business. Now she takes the Fully Booked Without Burnout blueprint to other therapists around the world to create more success and passion. Learn more at

Topics and Techniques

This online massage marketing CE course covers everything you need to know about Instagram! Topics include Instagram bios, hashtags, photos, stories, reels, analytics, and marketing strategies. Learn to create a winning strategy to use Instagram as a successful tool to attract and engage clients.


Visit the ABMP Education Center FAQ page for a full list of resources.

How do I earn a CE certificate for this marketing course?
After you complete the online course video, a quiz will appear on the page. Earn a CE certificate by scoring 70% or higher on the course quiz.

How do I access my CE certificates?
CE certificates are available on your “My CE Transcripts” page and on the course page.
Visit your “My CE Transcript” page by clicking “My CE” on the navigation bar at the top of your screen.

Is this course approved by the National Certification Board for Therapeutic Massage & Bodywork (NCBTMB)?
Yes! All of the courses are approved under ABMP’s NCBTMB Approved Provider account (451086-09).


"This was perfect for me as a true beginner. Can't wait to play around with Instagram!"

"I'm so glad I took this course. It's a lot of great information that I didn't know how to do. She explained everything so well. I will use it for my business."

"This course was very organized, very relevant, and very useful.  Fabulous instructor!"

"Powerhouse course on this social media tool! Excellently organized and presented. Thank you!"