Video Course: Developing a Niche

Tad Hargrave

Do you need a niche? The answer is no. But many massage therapists find that identifying a particular niche—or two or three—is one of the simplest and most powerful things they can do to take their business to the next level. This presentation with Tad Hargrave will look at the possibilities and the limitations of niche marketing for massage therapists.

This presentation is audio only.

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Tad Hargrave
Tad Hargrave is an innovator, social entrepreneur, and change maker, as well as one of North America's younger (and most unusual) marketing consultants. Since 2001, Hargrave has been running Radical Business, a marketing consulting business for "green," locally owned, sustainable, holistic, life-affirming, and otherwise conscious entrepreneurs who are struggling with their cashflow, not attracting as many clients as they want, and who don't love the idea of marketing. He does the majority of his events on a pay-what-you-can basis so that they can be affordable to all. He was featured in the book Global Uprising and was chosen as one of the 30 leading young visionaries in North America by Utne Reader magazine. Learn more at
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