Video Course: The Cornerstones Of Your Massage School’s Success

Kristin Coverly, Taffie Lewis

Compelling marketing strategies, dynamic admissions practices, a seasoned teaching staff, a solid curriculum, an effective retention strategy, a community outreach program, and many other factors determine your school’s level of success. This informative session explores benchmarks, proven methods, and new ideas to help your school thrive.

Back to course list
Course Outline
Learning Objectives
Kristin Coverly

Kristin Coverly, LMT is a massage therapist, national educator, and former instructor and school administrator with degrees in marketing and public relations. As the director of professional education at ABMP, she creates resources and education to support massage and bodywork professionals, has led ABMP BizFit Live: Successful Practice Workshops across the country, and wrote the Business Side column in Massage & Bodywork magazine. By creatively blending her backgrounds in business, education, and massage she helps therapists develop unique strategies to successfully market and manage their practices. Contact her at

Taffie Lewis
Taffie Lewis is ABMP's director of membership outreach. She has supported instructors and school administrators in growing the potential and success of their students since 2000. Taffie spent seven years working in the massage school environment as a registrar, admissions representative, and director of administration. She jumped at the opportunity to support campuses around the country with ABMP education initiatives and has had the pleasure of serving schools as a school liaison and presenter of ABMP Instructors on the Front Lines workshops. Email Taffie at
Topics and Techniques