Video Course: Business Success with the Women of WIBB

Laura Allen, Cherie Sohnen-Moe

Learn from some of the profession's top leaders in business in this one-of-a-kind roundtable presentation. These authors, presenters, practitioners, product developers, and researchers bring more than 70 years of combined experience and expertise in the massage and bodywork profession. You’ll learn plenty of great ideas on how you can increase your business skills, attract and retain more clients, find the best products and services for your type of business, and plenty of other tips you can implement immediately.

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Laura Allen

Laura Allen is the Vice President of Sales & Marketing at CryoDerm. Allen became a licensed massage therapist and bodyworker in 1999 and is the owner of THERA-SSAGE, a clinic and educational facility in Rutherfordton, NC.  Allen's regular ethics column, Heart of Bodywork, appears in Massage & Bodywork magazine. She has been an approved provider of continuing education under the NCBTMB since 2000, offering classes in professional ethics, business and marketing, and massage therapy. She resides in the mountains of Western North Carolina where she enjoys playing music with her friends, reading, writing, traveling, cooking, and studying all things Irish.  You can learn more about her work at

Cherie Sohnen-Moe

Cherie Sohnen-Moe is an author, business coach, and international workshop leader and has been a successful business owner since 1978. Before shifting her focus to education and coaching, she was in private practice as a massage and holistic health practitioner. She has served as a faculty member at the Desert Institute of Healing Arts (DIHA) and the Arizona School of Acupuncture and Oriental Medicine (ASAOM). Cherie has written more than 100 articles that have been published in national and international magazines, and is the author of the books Business Mastery, Present Yourself Powerfully, and The Art of Teaching. She is a co-author of the book The Ethics of Touch. Learn more about Cherie's work by visiting her website at

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