ABMP members, log in to access your BizFit materials for getting your practice in shape.

Dear Valued Member,

The headlines regarding the economy are unsettling, and likely leaving you wondering how the recession will affect your practice. Maybe some of you are already feeling the effects. Consequently, we don’t think there’s a moment to waste and are moving quickly to put ideas and solutions in your hands. To that end, ABMP introduces its new “BizFit: Get Your Practice in Shape” business management series to help you navigate these changing economic times. To access the following tools, log in to the ABMP.com Members section and click on the ABMP BizFit headline.

• Video Tips: Practitioners Share Their Business Advice
  1. Getting New Clients
  2. Re-booking Strategies
  3. Ten Things to Do Today to Build Your Practice
  4. Ten Ways to Use an Hour When You Don’t Have an Appointment
• Toolkits: Strategies for Practice Management
  1. Retaining Clients
  2. Quick Fixes
  3. Getting Comfortable with Money
  4. Getting Started
  5. Insurance Billing
• Webinars
  Lock in Your Massage Business for 2009
• Marketing Materials
  Customizable Client Education Brochures: Topics include Invest In Your Health and The Benefits of Frequently Scheduled Massage
  
  Customizable Client Newsletter: Choose from a variety of articles including The Benefits of Massage and A Cornerstone of Health
  
• Consumer Awareness Initiative through Massagetherapy.com, ABMP’s public education resource. Massagetherapy.com’s monthly topics and associated e-newsletters champion the benefits of massage as a relaxation necessity in stressful times, a vital wellness measure, and an important healthcare modality. All ABMP members will soon be added to the monthly e-newsletter distribution list from this public education website.
• And more. We will continue to build regularly on the ABMP BizFit series. Look for additional video tips, toolkits, podcasts, marketing materials, and upcoming articles in Massage & Bodywork magazine and Different Strokes.

It’s hard to know what exactly the economy has in store and how it will affect the business of massage. But be assured, we are committed to working with you for the benefit of your clients’ health and the health of your practice.

E-mail us at expectmore@abmp.com with your ideas and feedback. We’d love to hear from you. We are hopeful the massage profession will continue to build, but no matter the path, know that we are with you every step of the way.

Sincerely,

Les Sweeney, NCTM
President, ABMP

Log in to the ABMP Members section now to access ABMP BizFit Practice Management Series.