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Step 12: Selling Gift Certificates Online
The clients who already love you know the value of regular bodywork—why not make it easy for them to share the gift with their friends and family? Online gift certificate sales allow you to offer clients a chance to purchase gift sessions at their own convenience, without requiring an in-person visit to do so. When the holidays are coming up there's no better time to have instant gift certificate sales right through your website, especially for last minute gifts! ABMP has partnered with The Gift Card Cafe* to get members a special discounted rate. Log in to the ABMP Members section and check out this awesome deal!
They make it super easy to set up your account, and when you login for the first time they’ll even walk you through the whole process in just 5 easy steps:
Once you get set up with The Gift Card Cafe, log in to your account and select “Cart link code” on the left-hand side under Settings:
They give you all sorts of different options for adding a gift certificate sales link to your site, including a nice button to catch the eye of your site visitors:
Once you have your gift certificate deal set up the way you want and your preferred button style picked out, copy the code and head back to the ABMP Website Builder. Just like when we did the online scheduling button, you have two choices for where you could add the gift certificate sales button on your site: either just on the Gift Certificates page that your website starts out with, or in the Specials box so it appears on every page of your site.
To add it just on the Gift Certificates page, click on “Manage Pages” on the left-hand side, navigate to your Gift Certificates page, and look for the field where you can plug in your button code:
Simply paste in your code, hit Save & Publish, and you’re all set to go!
If you’d rather put the button in your Specials box so it shows up on every page of your site, click Set Profile on the left side and use the HTML button to add the code into your Specials box:
Another really neat feature from The Gift Card Cafe* is the Special Deals widget, which lets you run your own limited-time offers just like the big “daily deal” sites (Groupon, LivingSocial, etc.), without having someone else take almost half of your fee. Click on “Offer Special Deals” on the left side, under Sales & Marketing:
Click the button to “Add New Special Deal” at the top, and fill out all the info for how you want your deal to run:
Now select one of the widget styles at the top to pull up a preview of what it will look like on your site:
There are all different sizes and shapes available—you might want the big one on the right if you’re going to put it in the main pages of your site, but if you’re putting it in the Specials box you might want to use the tall narrow one instead, so everything fits:
Once you decide on the one you want, copy the code they give you:
Head back to the ABMP Website Builder, and just like before you can either add it to only one page using the HTML button, or make it appear on every page by sticking it in the Specials box. These are just a couple of the cool features The Gift Card Cafe provides—check them out* with their 30-day risk free trial to see some of the other neat options you have for selling your own gift certificates online!
That’s it for today; as always, feel free to leave a comment below with any neat ideas, suggestions, or questions. Also, make sure you’re following us on Facebook and Twitter so you’re up-to-date on all the latest happenings!