Who Deserves a Massage?

Next week is ABMP’s annual “EveryBody Deserves a Massage” week, our way to help you promote what you do. ABMP members give their time, money, and effort to help those less fortunate, while raising the profession’s visibility. Many members use it as an opportunity to help others or conduct a fundraiser. Ideas we’ve heard from members this year are combining seated massage events with canned food drives, as well as hosting volunteer massage at hospitals and firehouses. Others use it as a promotional opportunity and a way to build their practices.

Members have used our new customizable promotional materials available on ABMP.com to promote the week. It’s a great opportunity to celebrate and share the good work you do. If you’re an ABMP member and aren’t using this event to build your practice, shame on you! Any opportunity to raise a little energy surrounding your practice is a good idea.

Let’s take a few minutes to assess your practice. Are you in need of new faces, or just needing clients to book more regular visits? Using “EveryBody Deserves a Massage” week, craft a campaign to get at your practice’s weak spot—perhaps you offer a “bring a friend” promotion and offer half-price sessions for new referrals (and a gift or discount for your regular client). Or contact every client who has not been back in a month, offer something special to commemorate the week and get them to come in for a session.

Another alternative would be to combine the altruistic and entrepreneurial efforts and provide a discount for every client who brings in canned goods or something to donate to a cause. Or make it a fundraiser—every dollar donated to a specified charity is matched by you, or taken off their session fee. Example—my normal massage fee is $60, if you give $30 to the Susan G. Komen Foundation you’ll only pay $30 this week. There are lots of ways to be creative to generate enthusiasm for you, your practice, and your favorite cause.

So, let’s change the conversation to focus on you. Do YOU deserve a massage next week (or this week)? My official assessment is yes, you do. But will you get one? When was your last massage? Do you have a budget for massage, or just establish trades? Trades are nice, but they don’t feed you or your trade partner. WE need to commit to helping generate our economic engine.

What about me? I’m getting a massage this week. Next week, I’ll be traveling to the National Conference of State Legislatures, to tell our elected officials about the good work you do.

7 thoughts on “Who Deserves a Massage?

  1. I’d like to know more about the National Conference of State Legislatures. Do they have a subgroup for health care and/or massage therapy? I found the core informiaton online: NCSL is a bipartisan organization that serves the legislators and staffs of the nation’s 50 states, its commonwealths and territories. NCSL provides research, technical assistance and opportunities for policymakers. I’d love to know more. Thanks for going to the meeting for all of us, Les. Your efforts are appreciated. Warmly, Ariana Vincent, Ariana Institute, http://www.arianainstitute.com

    • Ariana -

      We’ve been participating in this conference since 1995. It’s an opportunity to meet with legislators and/or their staff members to discuss issues facing the field, primarily licensure. We’ve had very good opportunities to discuss pending legislation, as well as educate legislators on the value and importance of massage therapy.

  2. Hello Mr. Sweeney,

    I am doing research on PAIN in America and in the world. Everywhere where I go the only research I see is from Pharmacy companies. I was lucky to come across your 2007 article on raising money to help Massage Therapists and the work we do actually mean something.
    My question to you is this. What is the best resource currently available to me in my research on pain that shows actual facts and statistical proof we (massage therapists), are making a difference ? Any articles or periodicals you can referr me to. Has the International Spa Association proven anything or done research reports.

    It is my firm belief after having done Massage since 1984 when I trained with Irene Of Irenes Myomassology Institute in Michigan, and after thousands of hours over my clients, That in fact i have made a difference in so many lives. I have worked on every client with every disease, condition, ache, acute and chronic and every time I have helped them thru Massage. I cannot say enough about my Profession……So I am doing something about it now and want to research Pain and it’s relief on a comparative basis to other alternatives.

    Many clients have come to me over the years as a last resort…then they say…”if i only knew i would have come to you long ago”, all great and caring therapists have heard this.

    So if you can asdvise me in the direction of this idea and in my efforts to help our Profession I would greatly appreciate it.

    In Thanks

    Julie Jeffery

  3. YES I DESERVE a massage and so do you!
    I feel personally all practicing LMT’s should be getting a minimum of once a month.
    I agree, trades don’t always work well.
    Why not support the very thing you promote and find yourself a great therapist. Book a massage, feel great and practice what we preach!

    I know one colleague who works diligently and rewards herself with a spa day often!

    I love to experience different types of bodywork and practitioners.

    When the budget doesn’t allow for massage, I definitely will trade with someone I know who honors the time and committment.

    and YES I WILL get one :)
    Thanks Les for all you do