In past posts, I’ve talked about how you might craft and deliver your elevator speech. “Yes, I’m a massage therapist! Have you tried bodywork before…” Hopefully you’re comfortable with that assignment by now. My pal Kristin Coverly and I give you an example:
Do you have a “come back” speech ready as well?
The key to successful practice development is establishing a cadre of regular, loyal clients. In order to inspire clients to be “regular,” you need to help them understand the value of frequent bodywork. Kristin explains it best:
A member of our Education department, Kristin coordinates ABMP’s BizFit program efforts, and is a fabulous presenter, marketer, therapist, and human being. And she improves my videos by about 5,000%. Look for more videos from Kristin and me here; in addition members can find them in the ABMPtv section on ABMP.com.
So, what does your “come back” pitch sound like?
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