Comments on: Cash for Clunkers http://www.abmp.com/les-sweeney-blog/cash-for-clunkers Fri, 10 Feb 2012 02:12:09 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Tim http://www.abmp.com/les-sweeney-blog/cash-for-clunkers/comment-page-1#comment-172 Tim Tue, 11 Aug 2009 20:10:37 +0000 http://www.abmp.com/les-sweeney-blog/?p=66#comment-172 Hi Les, Great article! Marketing has been and always will be an integral part of any business, Massage therapy or otherwise. We've found a very successfull marketing method has been to focus on providing education/information to your clients with a subtle call to action. If done right this usually results in them calling you for business as a trusted advisor. These methods are best when mixed with on/offline methods. For example on mother's day this year a simple email marketing campaign generated over 20K in extra revenue for one day spa. Sure beats placing ads in the paper and much more effective.. Tim Hansen Internet Marketing Consultant www.proactivemarketing4u.com Hi Les,

Great article! Marketing has been and always will be an integral part of any business, Massage therapy or otherwise. We’ve found a very successfull marketing method has been to focus on providing education/information to your clients with a subtle call to action. If done right this usually results in them calling you for business as a trusted advisor. These methods are best when mixed with on/offline methods. For example on mother’s day this year a simple email marketing campaign generated over 20K in extra revenue for one day spa. Sure beats placing ads in the paper and much more effective..

Tim Hansen
Internet Marketing Consultant
http://www.proactivemarketing4u.com

]]> By: Vanessa Marquez http://www.abmp.com/les-sweeney-blog/cash-for-clunkers/comment-page-1#comment-171 Vanessa Marquez Tue, 11 Aug 2009 17:37:18 +0000 http://www.abmp.com/les-sweeney-blog/?p=66#comment-171 Yes...in a way I can see that. When it comes to my clients though, I don't internally feel I need to sell them anything. I more so love to educate them about what is going on in their body, and let them know this (what ever I specify) is what they need and will benefit from the most. I am 100% honest, and sincere, and I guess you can say that is a way of selling, but I like the honest straight foward approach.. :) Yes…in a way I can see that. When it comes to my clients though, I don’t internally feel I need to sell them anything. I more so love to educate them about what is going on in their body, and let them know this (what ever I specify) is what they need and will benefit from the most. I am 100% honest, and sincere, and I guess you can say that is a way of selling, but I like the honest straight foward approach.. :)

]]> By: Ruthellen Wood http://www.abmp.com/les-sweeney-blog/cash-for-clunkers/comment-page-1#comment-160 Ruthellen Wood Mon, 10 Aug 2009 19:48:00 +0000 http://www.abmp.com/les-sweeney-blog/?p=66#comment-160 Your comments are spot on. I also came from the sales/corporate world. I am amazed to find many therapists outright indignant when I remind them that doing fairs etc is 'Selling Massage.' It's as if they believe selling is beneath them! In an ever more competitive market refining your pitch and delivery are no longer luxuries but genuine necessities. Your comments are spot on. I also came from the sales/corporate world. I am amazed to find many therapists outright indignant when I remind them that doing fairs etc is ‘Selling Massage.’ It’s as if they believe selling is beneath them! In an ever more competitive market refining your pitch and delivery are no longer luxuries but genuine necessities.

]]> By: Doris Gilkey http://www.abmp.com/les-sweeney-blog/cash-for-clunkers/comment-page-1#comment-147 Doris Gilkey Sun, 09 Aug 2009 17:09:40 +0000 http://www.abmp.com/les-sweeney-blog/?p=66#comment-147 I find the comparision made is straightforward, frank, and right on target. Being able to sell yourself does require a certain finesse and being able to talk to anyone smoothly. I have always believed, especially since I too, left the corporate world to enter the massage world, that you are first and foremost selling yourself. YOU are a key element in success at massage. We are all taught technique, which evolves into our own versions, but if a person does not feel comfortable with you, they are not going to disrobe for you and touch them in a most intimate environment. I also think this is learned alot from experience and confidence, but some structured practice and education while still in a school setting would be very benefificial; I had very little in the school I attended, and a directed study in this area would add a sometimes-strongly-needed aspect of the business of massage to future therapists. I find the comparision made is straightforward, frank, and right on target. Being able to sell yourself does require a certain finesse and being able to talk to anyone smoothly. I have always believed, especially since I too, left the corporate world to enter the massage world, that you are first and foremost selling yourself. YOU are a key element in success at massage. We are all taught technique, which evolves into our own versions, but if a person does not feel comfortable with you, they are not going to disrobe for you and touch them in a most intimate environment. I also think this is learned alot from experience and confidence, but some structured practice and education while still in a school setting would be very benefificial; I had very little in the school I attended, and a directed study in this area would add a sometimes-strongly-needed aspect of the business of massage to future therapists.

]]> By: Donna Diakite http://www.abmp.com/les-sweeney-blog/cash-for-clunkers/comment-page-1#comment-145 Donna Diakite Sun, 09 Aug 2009 15:58:46 +0000 http://www.abmp.com/les-sweeney-blog/?p=66#comment-145 This is interesting concept, Les, comparing what we do as MT/MP as to that of a salesperson. Having 19+ years as a retail sales/manager as well as inside sales Account Rep for a major telecommunications organization, I have to say, my sales background has helped me tremendously when I made the decision to "quit corporate America" and go it alone as a sole proprietor of a massage practice. I have been able to open doors for myself and speak with individuals as well as business owners about what I do without hesitation. Being articulate can take one far in this business...after all...we have to begin somewhere and selling ourselves to others about what we do as MT/MP's is the first step! Maybe there should be more curriculum added to the training to assist massage students in this area so they are better prepared when they graduate and move on to start their careers in the industry. This is interesting concept, Les, comparing what we do as MT/MP as to that of a salesperson. Having 19+ years as a retail sales/manager as well as inside sales Account Rep for a major telecommunications organization, I have to say, my sales background has helped me tremendously when I made the decision to “quit corporate America” and go it alone as a sole proprietor of a massage practice. I have been able to open doors for myself and speak with individuals as well as business owners about what I do without hesitation. Being articulate can take one far in this business…after all…we have to begin somewhere and selling ourselves to others about what we do as MT/MP’s is the first step! Maybe there should be more curriculum added to the training to assist massage students in this area so they are better prepared when they graduate and move on to start their careers in the industry.

]]> By: debra chalmers lmt http://www.abmp.com/les-sweeney-blog/cash-for-clunkers/comment-page-1#comment-143 debra chalmers lmt Sat, 08 Aug 2009 20:12:16 +0000 http://www.abmp.com/les-sweeney-blog/?p=66#comment-143 i agree this is a great idea this needs to be addressed while they are in school also. i am planning on taking some public speaking classes who know maybe i"ll start a class to help massage students. i agree this is a great idea this needs to be addressed while they are in school also. i am planning on taking some public speaking classes who know maybe i”ll start a class to help massage students.

]]> By: Mike Hinkle http://www.abmp.com/les-sweeney-blog/cash-for-clunkers/comment-page-1#comment-129 Mike Hinkle Wed, 05 Aug 2009 18:38:05 +0000 http://www.abmp.com/les-sweeney-blog/?p=66#comment-129 Great article, Les, and you are right. We don't have enough classes about it in school and there may be only one chance( and that may conflict with other classes) to take one at conventions. I will add more classes to the Festival program to try and help therapists with their sales abilities. Thanks! Great article, Les, and you are right. We don’t have enough classes about it in school and there may be only one chance( and that may conflict with other classes) to take one at conventions. I will add more classes to the Festival program to try and help therapists with their sales abilities.

Thanks!

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